Senior Healthcare Communications Leadership · Serving U.S. Clients Nationwide
Founding member, The Public Relations Collective
Insights
Ideas, perspectives and real-world communications.
Thoughts and perspectives from Leigh Fazzina on communications, reputation, leadership, healthcare, media relations, social and digital communications, and the issues shaping organizations today.
Public relations has always been about building credibility, shaping reputation and making organizations visible to the audiences that matter. Artificial intelligence is changing where that visibility happens, how companies are discovered and who influences their reputation. For decades, public relations professionals have worked to help organizations build awareness, establish credibility and influence how they’re perceived […]
Your CEO and leadership team may be among your company’s most valuable communications assets. Are you making the most of them? For startups and emerging companies, building a strong reputation takes time. You can have an innovative product, promising technology, a talented team and a compelling business strategy, but if the people who matter most […]
An effective media interview is rarely spontaneous. Behind a confident CEO, executive or company spokesperson is preparation, strategy and often an experienced public relations professional who understands how the media works. Being knowledgeable about your company, industry or product does not automatically make you an effective media spokesperson. Some of the smartest executives I’ve worked […]
Every public statement creates expectations. Why strategic communications belongs in business decisions from the beginning, and where AI-only writing falls short.
A fractional Chief Communications Officer makes sense when a healthcare organization needs ongoing executive communications counsel and someone with strong experience to lead the function, but its needs or budget do not yet justify a full-time hire.
A senior communications consultant? A Fractional Chief Communications Officer? Additional capacity or an experienced team? That's where the conversation starts.
