The role

Senior communications leadership. Without adding a full-time executive.

Leigh Fazzina works with CEOs, executive teams and communications professionals as a fractional communications leader, interim communications executive and senior strategic advisor. Depending on the organization’s needs, she can serve in a Fractional Chief Communications Officer capacity, provide interim leadership, or work alongside an existing communications team.

Fractional leadership is not consulting from the sidelines. Leigh becomes an extension of the leadership team—helping establish priorities, counsel executives, lead communications initiatives, build stratgey, mentor internal staff, manage external partners and ensure communications supports broader business objectives.

Senior leadership when you need it. For as long as you need it.

Timing

When fractional communications leadership makes sense.

  • You're growing.Your communications needs have outgrown your existing infrastructure.
  • You're building.You're establishing a communications function or department.
  • You're between leaders.A communications executive has departed and experienced leadership is needed now.
  • Your team needs senior oversight.You have capable communications staff but need executive-level strategy, mentorship and direction.
  • You’re approaching a major milestone.A launch, commercialization, transaction, organizational change or other business-critical moment requires experienced communications leadership.
  • Your CEO needs a trusted communications advisor.Leadership needs senior counsel on reputation, positioning, stakeholders and communications strategy.
Scope

Fractional communications leadership may include.

The level of support can expand or contract as your organization’s needs evolve.

01

Strategy & Counsel

  • Communications strategy and planning
  • CEO and executive counsel
  • Strategic prioritization and facilitation
  • Ongoing senior advisory support
02

Reputation & Visibility

  • Corporate reputation
  • Executive positioning and visibility
  • Thought leadership
  • Media strategy and engagement
03

Messaging & Key Moments

  • Corporate and organizational messaging
  • Internal communications alignment
  • Issues and crisis counsel
  • Launch, commercialization and milestone communications
04

Team & Infrastructure

  • Communications team leadership
  • Staff mentorship and development
  • Agency and partner oversight
  • Communications infrastructure and process
Frequently Asked Questions

Fractional communications leadership, explained.

What is fractional communications leadership?

Fractional communications leadership gives an organization access to senior-level communications strategy, counsel and oversight without adding a full-time communications executive. Depending on the organization’s needs, Leigh may serve as a fractional communications leader, interim communications executive, senior strategic advisor or Fractional Chief Communications Officer.

When does a fractional communications leader make sense?

When an organization is growing, building or strengthening its communications function, between communications leaders, preparing for a major milestone, or when the CEO needs experienced communications counsel without making a full-time hire.

How is fractional communications leadership different from a PR agency?

A PR agency typically executes communications programs from outside the organization. A fractional communications leader works more closely with executive leadership—helping set strategy, counsel the CEO, oversee internal and external resources, guide agencies and ensure communications supports broader business objectives.

What is a Fractional Chief Communications Officer?

A Fractional Chief Communications Officer provides C-suite-level communications leadership on a part-time or flexible basis. The role may include communications strategy, reputation management, executive counsel, team leadership, agency oversight and support around major business milestones.

Need experienced healthcare communications leadership?

Let’s talk about what your organization needs .

Talk with Leigh

Fazzina & Co. is a proud founding member of The Public Relations Collective, a nationwide alliance of senior-level public relations and communications professionals who have built their careers inside global agencies working with leading U.S. brands and now operate independently while collaborating with one another to grow, build business and deliver exceptional results for clients.

The Public Relations Collective. Independent. Senior. Proven.
Start the conversation

Let's talk about what you need.

A senior communications consultant? A Fractional Chief Communications Officer? Additional capacity or an experienced team? That's where the conversation starts.