Senior Healthcare Communications Leadership Serving U.S. Clients Nationwide

Founding member, The Public Relations Collective

Fazzina & Co.
The role

Your communications executive. Without adding a full-time one.

Leigh Fazzina works with CEOs, executive teams and communications professionals as a Fractional Chief Communications Officer, interim communications leader and senior strategic advisor.

Fractional leadership is not simply consulting from the sidelines. Leigh can become an extension of the leadership team: helping establish priorities, counsel executives, oversee communications initiatives, mentor internal staff, manage external partners and ensure communications supports the organization's broader business objectives.

Senior leadership when you need it. For as long as you need it.

Timing

When a fractional CCO makes sense.

  • You're growing.Your communications needs have outgrown your existing infrastructure.
  • You're building.You're establishing a communications function or department.
  • You're between leaders.A senior communications executive has departed and you need experienced leadership immediately.
  • Your team needs senior oversight.You have capable communications staff but need executive-level strategy, mentorship and direction.
  • You're preparing for something significant.A launch, commercialization, transaction, organizational change or other milestone requires experienced communications leadership.
  • Your CEO needs a communications counselor.Leadership needs a trusted senior advisor who understands reputation, stakeholders and communications.
Scope

Fractional leadership may include.

Flexible by design. The level of involvement can expand or contract as organizational needs evolve.

01

Strategy & counsel

  • Communications strategy and planning
  • CEO and executive counsel
  • Strategic planning and facilitation
  • Ongoing senior counsel and support
02

Reputation & visibility

  • Corporate reputation
  • Executive positioning
  • Thought leadership
  • Media strategy
03

Messaging & key moments

  • Organizational messaging
  • Internal communications alignment
  • Issues and crisis counsel
  • Launch and commercialization communications
04

Team & infrastructure

  • Communications team leadership
  • Staff mentorship and development
  • Agency and vendor management
  • Communications infrastructure
Questions

Fractional CCO, explained.

What is a fractional Chief Communications Officer?

A fractional Chief Communications Officer is a senior communications executive who leads an organization's communications on a part-time or project basis. You get C-suite communications judgment, strategy and team oversight without adding a full-time executive salary.

When does a fractional CCO make sense?

When an organization is growing, building a communications function, between communications leaders, preparing for a major milestone, or when the CEO needs a trusted communications counselor but not a full-time hire.

How is a fractional CCO different from a PR agency?

A PR agency executes programs from outside the organization. A fractional CCO works inside it, at the leadership table, setting communications strategy, overseeing staff and agencies, and advising the CEO directly.

Need senior communications leadership?

Let's discuss what your organization needs.

Talk with Leigh

Fazzina & Co. is a founding member of The Public Relations Collective.

The Public Relations Collective. Independent. Senior. Proven.
Start the conversation

Let's talk about what you need.

A senior communications consultant? A Fractional Chief Communications Officer? Additional capacity or an experienced team? That's where the conversation starts.

I need a senior consultant I need a fractional CCO I need an experienced team