Core communications capabilities

What I do.

Senior counsel and hands-on execution across eight core areas. Leigh can lead the work directly, provide fractional communications leadership, or bring in additional senior expertise when needed.

Strategic Communications

  • Communications strategy and planning
  • Corporate positioning and messaging
  • Stakeholder communications

Public Relations & Media Relations

  • Media strategy
  • National, business and trade media relations
  • Story development and outreach
  • Spokesperson preparation and media training

Executive Visibility & Thought Leadership

  • Executive positioning
  • Thought leadership strategy
  • Speaking and visibility opportunities
  • Executive messaging and LinkedIn strategy

Corporate Reputation & Brand Communications

  • Corporate reputation
  • Brand positioning
  • Leadership communications
  • Corporate storytelling

Company, Product & Milestone Communications

  • Launch and commercialization strategy
  • Company and product announcements
  • Media and stakeholder communications

Issues & Crisis Communications

  • Issues preparedness
  • Crisis communications planning
  • Media response and reputation protection

Social & Digital Communications

  • Social media strategy
  • Content strategy
  • Online reputation and digital visibility
Why experience matters

Deep industry knowledge. Proven communications expertise.

Effective healthcare communications requires strategic thinking, business understanding and sound judgment. With decades of experience across healthcare and life sciences, Leigh Fazzina helps organizations navigate complex challenges, strengthen reputations, launch products and connect with important audiences.

  • 30+Years in communications
  • 110+Healthcare & life sciences brands
  • 18Healthcare & life sciences sectors
Healthcare & life sciences

Experience across the healthcare spectrum.

From pharmaceuticals and biotechnology to hospitals, medical devices, animal health and consumer healthcare, I bring communications expertise developed across a wide range of healthcare and life sciences businesses.

  • Pharmaceuticals
  • Biotechnology
  • Life Sciences
  • Medical Devices
  • Clinical Trials
  • Hospitals
  • Medical Technology
  • Healthcare Systems
  • Payors
  • Patient Advocacy Groups
  • Animal Health
  • Nutraceuticals
  • Patient Recruitment
  • Medical Foods
  • Supplements
  • OTC Products
  • Wellness
  • Functional Medicine
Healthcare is a specialty. Not a limitation.
Leigh Fazzina reviewing communications work on a laptop with a client
Who I work with

Flexible expertise. Built around your needs.

I partner directly with corporations, executive leadership teams and internal communications departments, as well as PR agencies seeking experienced senior-level support for their clients.

Depending on the engagement, I can serve as a strategic advisor, fractional communications executive, senior consultant or extension of an existing team.

Fazzina & Co. is a proud founding member of The Public Relations Collective, a nationwide alliance of senior-level public relations and communications professionals who have built their careers inside global agencies working with leading U.S. brands and now operate independently while collaborating with one another to grow, build business and deliver exceptional results for clients.

The Public Relations Collective. Independent. Senior. Proven.
Start the conversation

Let's talk about what you need.

A senior communications consultant? A Fractional Chief Communications Officer? Additional capacity or an experienced team? That's where the conversation starts.