Senior communications partner · Since 2008

Senior communications leadership. Built around what you need.

Work directly with Leigh Fazzina. Engage her as your Fractional Chief Communications Officer. Or build a customized team of seasoned communications professionals around your needs.

Senior-level communications strategy, counsel and execution, with the flexibility to scale from one experienced communications leader to a broader team. Senior expertise. Flexible structure. No unnecessary layers.

ConsultantFractional CCOSenior team

Leigh Fazzina, senior healthcare communications consultant and founder of Fazzina and Co., seated in her office
30+Years in communications
110+Healthcare & life sciences brands
Past PresidentPRSA Health Academy
  • Past PresidentPRSA Health Academy
  • 110+Healthcare & life sciences brands
  • Founding MemberThe Public Relations Collective
  • Award-winningPRSA & IABC honors
How to engage

One communications partner. Multiple ways to work together.

Communications needs change. Sometimes an organization needs an experienced consultant who can step in, understand the situation and get to work. Sometimes the CEO needs a senior communications executive at the table. And sometimes the assignment requires an entire team. Fazzina & Co. was designed to provide all three.

An open notebook with a fountain pen and reading glasses

Senior communications consulting

Work directly with Leigh for senior counsel, strategic communications planning and hands-on execution. Ideal for organizations that need experienced communications expertise for a specific challenge, initiative, launch or ongoing program.

Explore consulting

A good fit when you have

  • A specific challenge or initiative
  • A product or company launch
  • An ongoing program that needs senior counsel

Founded and led by senior communications strategist Leigh Fazzina, Fazzina & Co. provides direct access to experienced communications leadership, strategy and execution, without the layers and overhead of the traditional agency model.

Senior expertiseFlexible structureNo unnecessary layers
Leigh Fazzina reviewing communications work on a laptop with a client
Fractional communications leadership

Need a CCO, but not necessarily a full-time one?

Organizations don't always need another full-time executive. But they often need the experience, judgment and strategic perspective one brings. Leigh works with CEOs, executive teams and communications departments as a Fractional Chief Communications Officer, interim communications leader and senior strategic advisor.

She can help establish communications strategy, counsel leadership, strengthen corporate reputation, oversee communications programs and personnel, mentor internal teams and build the infrastructure an effective communications function needs.

  • You're growing
  • You're building a function
  • You're between leaders
  • A major milestone is coming

Senior leadership when you need it. For as long as you need it.

Explore fractional leadership
Capabilities

Strategy first. Execution included.

Fazzina & Co. helps organizations strengthen reputation, increase visibility, communicate complex ideas, engage important stakeholders and navigate moments that matter. Explore all capabilities

  1. 01 / 08

    Strategic Communications

    Corporate strategy, communications planning, messaging, positioning and stakeholder engagement.

    • Communications strategy and planning
    • Corporate positioning and messaging
    • Stakeholder communications
    • Communications audits
    Learn more about Strategic Communications
  2. 02 / 08

    Public Relations & Media Relations

    Media strategy, earned media, storytelling, spokesperson preparation and media training.

    • National, business and trade media relations
    • Story development and outreach
    • Spokesperson preparation
    • Media training
    Learn more about Public Relations & Media Relations
  3. 03 / 08

    Corporate Reputation

    Corporate positioning, reputation strategy, organizational milestones and stakeholder communications.

    • Corporate reputation
    • Brand positioning
    • Company announcements
    • Organizational milestones
    Learn more about Corporate Reputation
  4. 04 / 08

    Executive Visibility & Thought Leadership

    Executive positioning, thought leadership, speaking visibility and executive communications.

    • Executive positioning
    • Thought leadership strategy
    • Speaking and visibility opportunities
    • Bylined content and commentary
    Learn more about Executive Visibility & Thought Leadership
  5. 05 / 08

    Product & Company Launches

    Launch strategy, commercialization communications, market education and media engagement.

    • Launch strategy
    • Market education
    • Product positioning
    • Stakeholder engagement
    Learn more about Product & Company Launches
  6. 06 / 08

    Issues & Crisis Communications

    Issues preparedness, crisis counsel, reputation protection and response strategy.

    • Issues preparedness
    • Crisis communications planning
    • Executive counsel
    • Media response strategy
    Learn more about Issues & Crisis Communications
  7. 07 / 08

    Social & Digital Communications

    Social strategy, social listening, influencer engagement and digital visibility.

    • Social media strategy
    • Social listening
    • Influencer engagement
    • Online reputation and visibility
    Learn more about Social & Digital Communications
  8. 08 / 08

    Fractional Communications Leadership

    Senior leadership, team oversight, executive counsel and communications function development.

    • CEO and leadership counsel
    • Communications team oversight
    • Mentorship
    • Communications function development
    Learn more about Fractional Communications Leadership
A pipette dispensing liquid into a laboratory well plate
Deep sector expertise

Healthcare & life sciences are in our DNA.

For more than three decades, Leigh Fazzina has helped organizations communicate complex healthcare, scientific and medical information to the people who need to understand it.

  • Pharmaceuticals
  • Biotechnology
  • Medical devices
  • Patient advocacy
  • Animal health
  • Nutraceuticals
  • Dietary supplements
  • Medical foods
  • Consumer health
  • Health & wellness
110+Healthcare & life sciences brandsHealthcare is a deep specialization, not a limitation.

Fazzina & Co.'s communications expertise extends to organizations outside healthcare seeking senior counsel in corporate communications, reputation, media relations, executive visibility, thought leadership and strategic communications.

Explore healthcare & life sciences
Why Fazzina & Co.

Experience without the layers.

Traditional agencies often build teams around their organizational structure. We build around your needs.

No predetermined staffing model. No unnecessary layers. No paying for resources your assignment doesn't require. Just experienced communications professionals doing the work they were hired to do.

The traditional agency model

  1. Senior partner
  2. Vice president
  3. Account supervisor
  4. Senior account executive
  5. Account executive
  6. Your organization

Senior people win the business. Day-to-day work often sits several layers below them.

Fazzina & Co.

Leigh FazzinaSenior strategist, on your work
Your organizationDirect access, every day

Seasoned specialists join only when the work calls for them.

  • If you need one senior expertWork directly with Leigh
  • If you need executive leadershipEngage Leigh as your Fractional CCO
  • If you need more capacityBuild a senior team
Experience that runs deep

Experience that runs deep

  • 30+Years in communications
  • 110+Healthcare & life sciences brands
  • 2008Fazzina & Co. founded
  • Senior-LevelStrategy + execution
Awards & recognition
  • PRSA Pepper Pot Award
  • IABC EPIC Award
  • FREDDIE Award
  • PRSA Health Academy Volunteer of the Year
  • Maxine Elkin Award
Selected clients

Trusted by organizations that lead their fields.

  • American Association for Cancer Research (AACR)
  • Vertex Pharmaceuticals
  • Takeda
  • GSK
  • Procter & Gamble
  • Nestlé Health Science
  • Harmony Biosciences
  • Advanced Bionics
  • ZZ Biotech
  • Weisman Children’s
  • Aerogen Pharma
  • Tonum Health
  • Litmys
Leigh Fazzina speaking on stage about strategic communications
Meet Leigh

Leigh Fazzina. Strategist. Counselor. Operator.

Leigh Fazzina is a senior communications strategist with more than three decades of experience advising companies, organizations and executives on communications strategy, public relations, reputation, media relations and stakeholder engagement.

She founded Fazzina & Co. Communications Consulting, Inc. in 2008 to give organizations direct access to experienced communications counsel and execution without the traditional agency structure.

Today, Leigh works directly with clients as a senior consultant, strategic advisor and Fractional Chief Communications Officer, and assembles experienced teams when assignments require broader capabilities.

Meet Leigh
Testimonials

In their words.

What clients and colleagues say about working with Leigh.

“Hands down, Leigh Fazzina is one of the best PR people in the healthcare industry. Her work is top notch. I have the pleasure of working with Leigh on and off projects since 2015. Her work has truly contributed to the growth and success of many organizations. She is smart, talented and a great person too.”
Rick BuckChief Communications Officer, American Assoc. for Cancer Research
01 / 05
Insights

Ideas from the work.

Thoughts and perspectives from Leigh Fazzina on communications, reputation, leadership, healthcare, media relations and the issues shaping organizations today.

Fractional LeadershipComing soon

When does a fractional CCO make sense?

HealthcareComing soon

Communicating science in a complex world

All insights

Fazzina & Co. is a founding member of The Public Relations Collective.

The Public Relations Collective. Independent. Senior. Proven.
Start the conversation

Let's talk about what you need.

A senior communications consultant? A Fractional Chief Communications Officer? Additional capacity or an experienced team? That's where the conversation starts.