Public relations has always been about building credibility, shaping reputation and making organizations visible to the audiences that matter. Artificial intelligence is changing where that visibility happens, how companies are discovered and who influences their reputation. For decades, public relations professionals have worked to help organizations build awareness, establish credibility and influence how they’re perceived […]
Your CEO and leadership team may be among your company’s most valuable communications assets. Are you making the most of them? For startups and emerging companies, building a strong reputation takes time. You can have an innovative product, promising technology, a talented team and a compelling business strategy, but if the people who matter most […]
An effective media interview is rarely spontaneous. Behind a confident CEO, executive or company spokesperson is preparation, strategy and often an experienced public relations professional who understands how the media works. Being knowledgeable about your company, industry or product does not automatically make you an effective media spokesperson. Some of the smartest executives I’ve worked […]
A senior communications consultant? A Fractional Chief Communications Officer? Additional capacity or an experienced team? That's where the conversation starts.
