Healthcare posts
The Health Illiterate Patient Wrongly Judged
Today I witnessed a clinician make assumptions about a patient (and wrongly judge the patient) based on the patient’s appearance which consisted of handsome looks, classy clothes, clean grooming, and nice presentation. What the clinician didn’t know is that underneath the nice appearance actually sat a patient who had comprehension problems and communication limitations; a patient who was “health illiterate.” (Yes, for non healthcare folks reading – that is a real term). The...
Got Em! FDA’s Communication Heads to Provide PR Industry Social Media Guidance Update
As my colleagues and I gear up for the 2010 PRSA Health Academy conference (April 14-16, 2010 in Chicago at the Hilton Suites Magnificent Mile), I’ve been pretty excited the past few weeks as I pulled together what I felt was a much-needed panel to update the healthcare PR community: a panel of FDA officials who are on the front lines of developing communications guidance and the latest thinking on the use of social media. I’m also excited as I get to work with these officials, and moderate the...
How the FDA Can Harness Social Media for Improved Patient Access to Treatments & Clinical Trials
Below is a letter several of us wrote and submitted to the U.S. Food and Drug Administration around the U.S. Food and Drug Administration’s November 12 & 13, 2009, Advisory Committee Meeting hearing around the use of social media. Read More →
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Social Media posts
Is Social Media a Fad or Here to Stay?
As a PR pro and someone who views social media as a communication tool that has tremendous marketing communications power that will persuade, influence and/or change public perception and image, I believe social media is a fundamental shift in the way we communicate. So yes, I believe it is here to stay.
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Testimonials
“I have worked with Leigh through our volunteer work with the PRSA Health Academy for the past two years. She has always impressed me as a talented and effective PR pro and a role model for building communities through social media. Leigh has boundless energy and creativity for communicating through Twitter and other social media venues, which she does very skillfully. She has helped to raise the visibility of the Health Academy and it has always been a pleasure to work with her.”
Ellen Beth Levitt
Director, Public Affairs & Media Relations, University of Maryland Medical Center in Baltimore
Thursday, July 24, 6:16 am